See this business tv show in which Stefan Tornquist, Research Director at Marketing Sherpa, explains the differences between he services, and what those differences could mean when it comes to promoting your business:
“I’ve wondered for a long time whether the growth and decline of social networks could potentially happen fairly quickly as sort of the trend changes. As the opportunity to be more creative or less, you know in the case of Facebook vs. MySpace, Facebook can satisfy your personal demands and your business demands whereas MySpace is very much a personal sort of kind of communication and say LinkedIn is very professional.
MySpace is in this nice little middle ground, it’ll be very interesting to see to what extent they can change the dynamic but for marketers the question is probably what do I do about all this, is there anything I can do in the near term that actually makes me some money. Now we already spoke about the possibility of creating ones own social network and that’s got its demands and limitations depending on your type of audience but it also has quite a bit of promise.
The second thing is to simply participate in social networking and that you see a lot of all the time. I live in New York City where just about every bar and restaurant has a MySpace page or is my friend on Facebook and that has, that certainly has an upside while being fairly low demand on the organisation, you know it’s a fairly simple way of connecting with your customers, as long as they say yes, keeping them up to date.
You don’t want to over use that, you certainly don’t want to abuse that relationship but if you engage with them in a light, informative, and publicly funny way that can be quite compelling. Finally the most standard way of dealing with social networks is simply to advertise on them, I mean ultimately that’s how they make their money and that is their value proposition is being able to, in the case of Facebook anyway they’ve recently begun to hint around an Ad network that really uses the content of the page to deliver very targeted marketing.
If you think about your own social profiles think about all the information that’s on there, a smart eurhythmy could really learn a lot about you and if the advertising is targeted a pace it could be very successful.”
See more business news television shows from Stefan Tornquist and more online marketing experts, as they gives their top expert business advice at http://www.yourbusinesschannel.com/section.aspx?section=marketing
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Duration : 0:2:56
I really liked your …
I really liked your channel and this video. If you need any help getting this video exposed I use a site called tubeviews.(net) It has really helped like 20 of my main videos get to the top in position. Its nice.
that is very awesome i love this
I agree…it’s kind …
I agree…it’s kind of my release away from work and I love it for that exact reason.
Interesting to …
Interesting to thinking about the link between the online and offline word…especially when you think about bars and restaurants
This one came over …
This one came over rather jerky. Interesting information from marketing point of view
exactly why I dont …
exactly why I dont have one – “a smart algorithum could learn a lot about you”. call me old fashioned but I like my privacy in this increasingly invasive world.
I really can’t …
I really can’t imagine using facebook for anything else apart from social networking. However it will be interesting to see how it would work for businesses.
Myspace needs to …
Myspace needs to first find ways to lighten up the people pages. It takes ages to load on a dial up or on a basic ADSL connection. Corporations can use Facebook but they’d have to be very personal about it and not appear to be a business at all. Facebook is a social networking tool not a brand loyalty program.
you should join …
you should join linked in and ask some Q’N'A i have found out some great info and i have hand some great answers fired my way
I live in Tasmania, …
I live in Tasmania, Australia and even all of the bars here have Facebook pages or groups to join, I would agree that Facebook is becoming much more professional and is such a fantastic way of communicating and advertising…
some interesting …
some interesting stuff. a lot of it is very obvious though
hmmm some of us are …
hmmm some of us are still waiting for the Gold Class Cinema!!
I will check it out …
I will check it out thanks!!
Not sure if I like …
Not sure if I like the idea of businesses using facebook, I can see how it appeals to some people or may seem like a good idea but I just find it kind of tacky
In terms of the …
In terms of the presentation found it nice and easy to listen to. Must admit tho’ I am more into face-to-face social networking than the whole facebook/myspace scene, so can’t say it really interested me that much.
For an oldie like …
For an oldie like me this is like the cars to space travel leap. So many new ways of catching attention, saying Hi, suggesting choice. Intriguing and obviously very powerful
Food for thought!
Food for thought!
I find facebook a …
I find facebook a lot better than myspace.
Hey, thanks, …
Hey, thanks, there’s some useful advice in there. Got me thinking a bit. I didn’t realise how others were using social networking sites for business purposes, but actually it makes a lot of sense and is a super cheap way of maintaining a network of clients..something that in my field is potentially very valuable but has been very difficult to achieve.
The folks there are …
The folks there are really on top of their tech stuff too. They are super fast adopters. And who can go forget Gold Class Cinema – genius!
agree
agree
the architecture …
the architecture and design there is wild
nothing new but a …
nothing new but a nice piece. the #1 line for me in this video is “if they say yes”, it’s still about choice for me. i don’t want advertising on my facebook because that’s still personal (for me). why i like Utube for advertising is it’s visual and you know it’s open season, so to speak, for everything.
Bangkok has a rep …
Bangkok has a rep based on all the wrong impressions. It is really a lot more hip than people give it credit for.
Haven’t followed …
Haven’t followed his series – I think his look and sound work well
My view is that Facebook want to be the Google of Social and Business Networking
Internet marketing experts are now getting into facebook so I think the business dynamic there will change even more rapidly.
My Space has few business categories but as the use of self made vids by small businesses becomes more commonplace we might see new cats emerging -experts in action – maybe cross linked on facebook youtube and myspace.
I don’t even have a …
I don’t even have a facebook account. I’m so old…