Leading at Light Speed is a new leadership book by Eric Douglas detailing the 10 Quantum Leaps to build trust, spark innovation, and create a high-performing organization. Workplace Communication is dealt with in Chapter 8.
First, we need to understand what are core message is. What is the message that we wish to convey to people regardless of type of audience?. We can think of communication by the term “message box”.You will have one to three key messages that will contain the power and drive of you communication. If you have already dug through the begining chapters of this book then you already know where to go; thats right, off to find you purpose, core values, and speak your vision.. Those speak to the impacts and outcomes you’re trying to achieve and should be the heart of your message.
For example, your message box might be that “our highest priority is our customers’ and employees’ safety.If you are asked how the company will deal with financial setbacks, immeadiatly make it understood that the highest priority will still be the customers and employees safety.Your message box is the home of your communication. It will be hard to stay in the box. It can sometimes be very repetitive and stifling to ones creativity. But the effort is worth it in terms of the consistency and trust building.
Remember that your message box should contain 1-3 simple messages. These are the things you would want every one of the groups listed above to hear. Yuor message should be able to speak to all kinds of people, not simply one target audience. People will always hear differant messages, but over time they’ll come to realize how much oppertunity your company really offers. On the other hand, if all your communications are driven by your company’s purpose, core values and vision, people will sense the level of commitment and integrity.
For example, if a company specializes in analyzing the key indicators of future performance in publicaly traded companies, then the Message Box might hold that promise and vision for the masses to see. We are guided in everything we do, by our core values of innovation and integrity..And although it may not look that way from the start, it can be that simple.
Take this free work survey to see if your organization practices the 10 Quantum Leaps of high-performing organizations.