The ability to sell products, or a product, is a skill that must
be practiced and perfected. People, who sell retail, or
telesales, must possess qualities that attract the attention of
others. Verbal and written communication is crucial. If you are
unable to express yourself to others, you should not enter into
the sales profession.
Selling products is a growing, and economically developing
industry. We purchase our products, such as computers,
televisions, cell phones, and everything else from people who
sell and promote the products to us. Whether we like to be sold
products or not, it happens on a daily basis. Selling has become
the fabric of our society, so the ability to sell products in
stores, or on the phone, is becoming a desired occupation for
many people. How can one better their selling abilities? Help is
available for those who work in this growing profession. Let us
examine some of the strategies one can use to improve their
skills in selling products to consumers.
When you are working at your sales job, dress in business
attire, and maintain your outward appearance and hygiene. You
want people to like you, and attract their attention so you can
try to sell them the product they are looking to buy. If you are
selling a product over the phone, the same maintenance of
appearance and hygiene apply. The reason is psychological. If
you are trying to sell a product over the phone to a customer,
you will speak with a confident tone of voice, because you know
you are dressed to act professionally. When you are a
salesperson in a store, stand with a confident posture to
emphasize your professional and clean appearance to those around
you. Make eye contact with the customers to build their trust.
Build a relationship with the customers by asking them what they
need, how they are doing, and telling them some things about
yourself. Explain how the product or products they are thinking
about purchasing will benefit their lives. Politely suggest
which product, or products to purchase. Explain how the
suggested products will benefit them over the other product or
products they wanted to buy. If they need time to decide, call
them back when it is convenient for them, or leave them for ten
minutes to browse and think in the store.
If the customer returns, or is willing to talk on the phone,
address them by their first name to let them know you remember
them. If the customer is still reluctant to purchase the
product, or products, show that you understand, and offer them a
free sample of another product, or a coupon for a discount off a
popular product. If they have further inquiries, answer them
with honesty, and sincerity in your facial expression, and tone
of voice. If you don’t know how to answer the question, ask a
co-worker, or manager to assist you in answering the question.
This shows the customer, that you want to help him or her get
the best service and benefits from the store, or Phone Company’s
product.
If you succeed in getting a sale, or several sales, you should
always ask your manager and colleagues what areas you should
improve. Selling is a method of survival. Food, clothing, and
everything else, is sold each day without notice, or question.
It is important to note that those who sell the most are usually
sociable, positive, and kind to others. Moreover, if you build
relationships, keep a clean appearance, maintain persistence,
and respect others, you may be the best salesperson the store,
or Phone Company has hired.
How many people believe that making sales is luck more than skill of knowing how to sell a product?
Some people think that you're just lucky if you happen to make a commission on a customer with I sale. I disagree though, I believe if your sales skills are sharp enough you can get anybody to buy anything even if they're not interested. You can basically make them interested in some way. What do you think?
I have never been influenced to buy something because of the salesperson. If I want it I buy it. It doesn't matter what they say.
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I think being in sales is the lowest possible rung of the executive food chain. The only people that think being a salesman takes "skill" are other salesmen.
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The best sales people are the people that can pamper their customers. They also have to the ability of not hearing NO. Or should say, they translate NO to a question which they have an answer for. And of course, they are tough skinned.
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Depends on the product. If you know someones 'hot-button', you need skills to exploit it. But it's luck too that you even get the quality lead to start with. Alot, alot of luck.
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I think if a person is a good sales person, that really helps make the sale.
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as a salesman with some 50 years.yes 50 years experience i can honestly tell you i have never sold anything.
but absolutely thousands of people decided they wanted to buy from only me.
you might ask why.
the secret is having them make the decisions based on the information you have given them.
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I don't believe we can attribute "luck" to be solely responsible. It may or may not be present and any influence of luck is occasional. Either you are a good sales person or you're not. I also believe that no matter how good you are you can't make anybody buy your product. Bottom Line!
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Sales is 50% having the right well designed product, 40-45% the proper marketing and placement of that product and only 5-10% is actually the sales person. With out the other factors the sales person cannot have a fighting chance at closing that sale. The sales person may make a difference, but I urge you to look at businesses like Saturn and CarMax. These companies, by having good, low priced products can do away with the agressive salesmen and beat out many of their competitors.
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Mr. Num Num is probably the first person to holler when he can't find a salesperson to "help" him…lol
Anyway, luck has nothing to do with it at all. It's about you being educated on your product and your presentation. It's about you the salesperson being able to identify a need and show your potential customer how to fill it.
Once you have that down, you have to start looking at owning your own sales business where it just doesn't matter if people think you're lucky, the bottom line is you are building your own business and doing it well.'
Let me know if this is of interest to you.
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