The Business Communication Blog » communications

Prepare Now To Communicate Effectively Later: How To Make Sure You’re Ready For Bad News

Marx Layne — Thu, 17 Jun 2010 17:16:41 +0000

In today’s business climate, the old adage “You never know what each day will bring” is more relevant than ever. You, as a business owner or manager of any size company, can wake up any morning and find yourself suddenly forced to communicate-inside and outside the company-while facing an adverse situation.

There are plenty of things that can happen suddenly that may require damage control on your part. Service interruptions, abrupt personnel changes and IT snafus are examples of relatively minor issues that might come up. More serious matters include an employee charged with a serious crime, an on the job death in your manufacturing plant or accusations of impropriety on the part of any employee.

It is crucial that you be prepared ahead of time to deal with these kinds of situations for the best results.

First identify the audience that you must reach. Keep a current list of employees, customers, contacts and any media members that follow your particular industry. Make sure that this list is updated on a regular basis. If something happens, you want to be able to communicate with these people as quickly as possible. It is always best that you get out in front of any kind of negative situation rather than rely on a third party to communicate for you.

Establish a crisis team and task them with creating a protocol. Someone will have to speak on behalf of your company and field any phone calls and incoming correspondence as well as serve as the direct contact for media requests.

Determine Top Messages – When speaking about something affecting your organization, always include your organization’s positive key messages- “talking points” focusing on what sets you apart and what you want your audiences to remember long after your “bad news” fades.

You may have noticed that the news cycle these days is perpetual. It takes no time at all for a crisis to be picked up by a local news organization and turned into the latest breaking news story. Business owners and their spokespeople benefit greatly from media training. Find a professional training program run by people who have newsroom experience.

However, no matter the size of the business the contingency plan needs to be in place.

Since 1987, Marx Layne & Company has provided results-focused public relations counsel to a broad spectrum of clients. For more information about media training or public relations, visit Marx Layne.

Prepare Now To Communicate Effectively Later: How To Make Sure You’re Ready For Bad News is a post from: The Business Communication Blog

Technorati Tags: Business, business communication, communications, Marketing, marx layne, public relations

Media Relations The EMG Way

admin — Mon, 07 Sep 2009 08:47:35 +0000

overview of EMG capabilities using samples from K2007 in DÃ¼sseldorf, Germany

Duration : 0:1:51

Media Relations The EMG Way is a post from: The Business Communication Blog

Technorati Tags: Business, communications, effective, EMG, exhibition, K2007, media, plastics, relations

Media Relations The EMG Way

admin — Wed, 26 Aug 2009 05:52:15 +0000

overview of EMG capabilities using samples from K2007 in DÃ¼sseldorf, Germany

Duration : 0:1:51

Media Relations The EMG Way is a post from: The Business Communication Blog

Technorati Tags: Business, communications, effective, EMG, exhibition, K2007, media, plastics, relations

[WMM] An effective program.

admin — Sat, 25 Jul 2009 10:07:02 +0000

Windows Movie Maker is a very easy and effective program to use. This shows you many of the effects.

Duration : 0:0:34

[WMM] An effective program. is a post from: The Business Communication Blog

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Introducing the Chameleon Communicator

admin — Wed, 15 Jul 2009 22:44:09 +0000

The Chameleon Communicator helps business improve profits, teamwork, and sales by teaching more effective communication skills.

Duration : 0:5:37

Introducing the Chameleon Communicator is a post from: The Business Communication Blog

Technorati Tags: Business, communications, humanities

Effective Press Releases

admin — Thu, 09 Jul 2009 20:04:08 +0000

Neil talks about Press Releases, distribution channels and how a press room can benefit your Joomla! CMS Unvierse.

Duration : 0:8:22

Effective Press Releases is a post from: The Business Communication Blog

Technorati Tags: Business, CMS, communications, Joomls, press, releases, websites

Facilitation First

admin — Tue, 30 Jun 2009 21:49:58 +0000

Facilitation First , a unique organization solely focused on helping business professionals learn the tools for efficient, effective meeting facilitation and discover how smoothly their business objectives can be met because of it.

Duration : 0:3:31

Facilitation First is a post from: The Business Communication Blog

Technorati Tags: Business, collaboration, communications, facilitation, meetings, workshops

Double Eagle M85 (g36c) review

admin — Sun, 28 Jun 2009 08:54:22 +0000

Double Eagle M85 (g36c) review
Fps=150
Effective Range=50 feet
Please comment

Duration : 0:4:52

Double Eagle M85 (g36c) review is a post from: The Business Communication Blog

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International Business Machines Corp.

admin — Sun, 28 Jun 2009 08:54:12 +0000

(06-02-08) Remember when your computer looked like a cycloptic refrigerator? Well, International Business Machines Corp.(IBM) has moved on. Maybe you should too.

Duration : 0:1:51

International Business Machines Corp. is a post from: The Business Communication Blog

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Ron Paul on the Alex Jones Show_7/24/08:”End of The Dollar”

admin — Thu, 25 Jun 2009 01:30:02 +0000

http://www.infowars.com/

Duration : 0:6:7

Ron Paul on the Alex Jones Show_7/24/08:”End of The Dollar” is a post from: The Business Communication Blog

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