You start with a database of phone numbers for people with whom you already have some sort of relationship. Next, you write up a short, but motivating message that you want to leave them. Something like: “Hi, this is Michael Jagger, from Re/Max Alliance. I’m calling because I wanted to tell you about a special Foreclosure Property Listing program we’ve instituted for our top clients. We’d like to offer you a 15% discount on admission to this program. All you have to do to qualify for this price break is call our 24 hour, toll-free recorded message line at 855-666-5555. If you listen to this message, within 48 hours you’ll get the secret password that will get you access to this discount. You can also find this secret password on our web site; www.michaeljagger.com. Thanks for being such a good client.

Your message is recorded using a regular phone. Next, you then email your list of recipients to the company that provides the Voice Broadcasting service, and your message gets sent to the list of numbers you provided. The message is sent during a specified time of day, when your prospect is least likely to be home and your message is most likely to be picked up by voice mail.

Your prospects just received a personalized message from you, without you having to call anyone! They weren’t harassed by a sales call, you didn’t waste time with someone whos not interested and they can replay the message at their leisure to collect the pertinent info when it suits them. Incidentally, if a live human answers, the system simply says Oops, sorry! and hangs up! No one wants to bother them, and this system prevents that completely!

So there you have it. Short, but powerful messages that you can send to literally thousands of people at one timewithout any work except for the 30-40 seconds it takes to record your message! There are endless ways you can use this amazing system to explode your profits. Business owners are using this system every day!

A company named Automated Marketing Solutions would like to help you grow your business by using this method, as well as other marketing strategies. It is AMS intent to ensure that we leave no stone unturned when it comes to your education on Technology, Marketing and as a result, Success. For more information, visit http://www.automatedmarketingsolutions.com

Automated Marketing Solutions This article, The Benefits Of Voice Broadcasting is released under a creative commons attribution licence.

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The Benefits Of Voice Broadcasting is a post from: The Business Communication Blog

Technorati Tags: Business, business communication, clients, Communication, lead generation, Marketing, Prospects, Voice Broadcasting

There are plenty of things that can happen suddenly that may require damage control on your part. Service interruptions, abrupt personnel changes and IT snafus are examples of relatively minor issues that might come up. More serious matters include an employee charged with a serious crime, an on the job death in your manufacturing plant or accusations of impropriety on the part of any employee.

It is crucial that you be prepared ahead of time to deal with these kinds of situations for the best results.

First identify the audience that you must reach. Keep a current list of employees, customers, contacts and any media members that follow your particular industry. Make sure that this list is updated on a regular basis. If something happens, you want to be able to communicate with these people as quickly as possible. It is always best that you get out in front of any kind of negative situation rather than rely on a third party to communicate for you.

Establish a crisis team and task them with creating a protocol. Someone will have to speak on behalf of your company and field any phone calls and incoming correspondence as well as serve as the direct contact for media requests.

Determine Top Messages – When speaking about something affecting your organization, always include your organization’s positive key messages- “talking points” focusing on what sets you apart and what you want your audiences to remember long after your “bad news” fades.

You may have noticed that the news cycle these days is perpetual. It takes no time at all for a crisis to be picked up by a local news organization and turned into the latest breaking news story. Business owners and their spokespeople benefit greatly from media training. Find a professional training program run by people who have newsroom experience.

However, no matter the size of the business the contingency plan needs to be in place.

Since 1987, Marx Layne & Company has provided results-focused public relations counsel to a broad spectrum of clients. For more information about media training or public relations, visit Marx Layne.

Prepare Now To Communicate Effectively Later: How To Make Sure You’re Ready For Bad News is a post from: The Business Communication Blog

Technorati Tags: Business, business communication, communications, Marketing, marx layne, public relations

Leading at Light Speed is a new leadership book by Eric Douglas detailing the 10 Quantum Leaps to build trust, spark innovation, and create a high-performing organization. Workplace Communication is dealt with in Chapter 8.

First, we need to understand what are core message is. What is the message that we wish to convey to people regardless of type of audience?. We can think of communication by the term “message box”.You will have one to three key messages that will contain the power and drive of you communication. If you have already dug through the begining chapters of this book then you already know where to go; thats right, off to find you purpose, core values, and speak your vision.. Those speak to the impacts and outcomes you’re trying to achieve and should be the heart of your message.

For example, your message box might be that “our highest priority is our customers’ and employees’ safety.If you are asked how the company will deal with financial setbacks, immeadiatly make it understood that the highest priority will still be the customers and employees safety.Your message box is the home of your communication. It will be hard to stay in the box. It can sometimes be very repetitive and stifling to ones creativity. But the effort is worth it in terms of the consistency and trust building.

Remember that your message box should contain 1-3 simple messages. These are the things you would want every one of the groups listed above to hear. Yuor message should be able to speak to all kinds of people, not simply one target audience. People will always hear differant messages, but over time they’ll come to realize how much oppertunity your company really offers. On the other hand, if all your communications are driven by your company’s purpose, core values and vision, people will sense the level of commitment and integrity.

For example, if a company specializes in analyzing the key indicators of future performance in publicaly traded companies, then the Message Box might hold that promise and vision for the masses to see. We are guided in everything we do, by our core values of innovation and integrity..And although it may not look that way from the start, it can be that simple.

Take this free work survey to see if your organization practices the 10 Quantum Leaps of high-performing organizations.

How Do I Develop My Message Box? is a post from: The Business Communication Blog

Technorati Tags: branding, business communication, Marketing, message box

Stay an Expert In Your Field 

Never stop learning about what you are selling.  It’s critical for your customers to think of you as an expert in your industry.  With the Internet making it easy to do research, customers are becoming more and more informed.  You don’t want a situation where your customer knows more than you, the perceived expert.  That is why it is so important for you to commit to ongoing training and doing what you need to do to stay up to date with your industry.  Your customers will reward you for your commitment to constant growth. 

Solve the Problems Fast 

It is rare that you will hear about a customer problem up front, so you need to use your intuition in many cases.  It would be well worth it to ask your customers directly on occasion how the relationship is going, and what you might be able to do to improve the experience for your customer. 

Most important, when you hear of a problem never give in to the SODDI defense (some other dude did it).  As the owner of your business, all problems end up with you, so take the blame up front gracefully.  Then solve the problem fast.  Customers are more used to excuses than fast action so your commitment will be noticed.  Instead of the error being foremost in their minds, the amiable resolution will keep them returning as repeat customers.  As a matter of fact, often a customer that started out as a problem case will end up referring more business your way in the long run. 

Remind the Customer Why They Chose You in the First Place 

This is no time to be humble; continually point out your advantages over your competitors, and praise your customer for being so perceptive and astute to choose you.  There isn’t a person alive who doesn’t like to be praised, and its the perfect opportunity to help them recall your competitive advantages at the same time. 

The ultimate goal when creating loyal customers is to give them service that is so good, everyone else pales in comparison.  When great service comes naturally, customers begin to expect it year after year.  That’s customer loyalty. 

Get more small business success strategies and claim your free white paper: “7 Ways Your Stone-Age Accounting System is Stealing Money From You Every Day … And, How to Get it Back This Year”  to learn about an online accounting program that makes it easy to track repeat customer profitability.

How To Create Loyal Customers and Succeed In Your Business is a post from: The Business Communication Blog

Technorati Tags: business management, customer loyalty, customer retention, customer service, Marketing, return customers, sales management, Small-business, strategic planning

Tom draws on his exceptional ability to communicate clear business solutions with humor, wit and razor-sharp insight as he addresses over 70,000 men and women each year on high performance strategies for leadership, teamwork, change, and personal growth. With a gift for connecting with listeners hearts as well as their heads and habits, Tom helps create more effective leaders.

Serving leading companies in financial, health, technology, educational, manufacturing, and service fields, Tom expertly helps organizations define their vision, raise employee morale, improve customer service, increase teamwork and communication skills, help manage change more effectively, and develop leaders and leadership teams.

Book Tom for your next event at http://www.mcpspeakers.com/Speaker/234/Tom-Flick.html

Duration : 0:6:54

Tom Flick – Business Leadership Speaker (MCP Speakers) is a post from: The Business Communication Blog

Technorati Tags: attitude, Business, Communication, customer, flick, football, INSPIRATION, inspirational, Keynote, leadership, Marketing, motivational, professional, Sales, service, Speaker, speakers, sports, teamwork, Tom

Tom draws on his exceptional ability to communicate clear business solutions with humor, wit and razor-sharp insight as he addresses over 70,000 men and women each year on high performance strategies for leadership, teamwork, change, and personal growth. With a gift for connecting with listeners hearts as well as their heads and habits, Tom helps create more effective leaders.

Serving leading companies in financial, health, technology, educational, manufacturing, and service fields, Tom expertly helps organizations define their vision, raise employee morale, improve customer service, increase teamwork and communication skills, help manage change more effectively, and develop leaders and leadership teams.

Book Tom for your next event at http://www.mcpspeakers.com/Speaker/234/Tom-Flick.html

Duration : 0:6:54

Tom Flick – Business Leadership Speaker (MCP Speakers) is a post from: The Business Communication Blog

Technorati Tags: attitude, Business, Communication, customer, flick, football, INSPIRATION, inspirational, Keynote, leadership, Marketing, motivational, professional, Sales, service, Speaker, speakers, sports, teamwork, Tom

Tom draws on his exceptional ability to communicate clear business solutions with humor, wit and razor-sharp insight as he addresses over 70,000 men and women each year on high performance strategies for leadership, teamwork, change, and personal growth. With a gift for connecting with listeners hearts as well as their heads and habits, Tom helps create more effective leaders.

Serving leading companies in financial, health, technology, educational, manufacturing, and service fields, Tom expertly helps organizations define their vision, raise employee morale, improve customer service, increase teamwork and communication skills, help manage change more effectively, and develop leaders and leadership teams.

Book Tom for your next event at http://www.mcpspeakers.com/Speaker/234/Tom-Flick.html

Duration : 0:6:54

Tom Flick – Business Leadership Speaker (MCP Speakers) is a post from: The Business Communication Blog

Technorati Tags: attitude, Business, Communication, customer, flick, football, INSPIRATION, inspirational, Keynote, leadership, Marketing, motivational, professional, Sales, service, Speaker, speakers, sports, teamwork, Tom

Duration : 0:55:53

2020 Future seen from 2015: Futurist Mobile World. Consumer Trends:keynote conference speaker is a post from: The Business Communication Blog

Technorati Tags: Business, clients, communications, computer, consumers, customers, engineering, glob, leadership, lifestyles, Management, Marketing, markets, media, mobile, phones, science, telecom

Stanford University business professor Chip Heath stresses the importance of simplicity to effectively conveying an idea.

—–

Chip Heath, co-author of “Made to Stick: Why Some Ideas Survive and Others Die,” talks about what makes certain ideas “naturally sticky.”

Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research examines why certain ideas – ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths – survive and prosper in the social marketplace of ideas. These “naturally sticky” ideas spread without external help in the form of marketing dollars, PR istance, or the attention of leaders.

A few years back Chip designed a course, now a popular elective at Stanford, that asked whether it would be possible to use the principles of naturally sticky ideas to design messages that would be more effective. That course, “How to Make Ideas Stick,” has now been taught to hundreds of students including managers, teachers, doctors, journalists, venture capitalists, product designers, and film producers.

Duration : 0:6:35

Making Ideas That “Stick” – Chip Heath is a post from: The Business Communication Blog

Technorati Tags: Book, bury, Business, Communicate, Communication, fora, fora.tv, idea, info, information, lede, Marketing, sell, Tv, writing

Duration : 0:9:33

Scott Cundill – The Majestic Way – Part 1 is a post from: The Business Communication Blog

Technorati Tags: 1.618, Business, coffee, Communication, CRM, Email, groups, journey, lead generation, leads, Marketing, phi ratio, referral, Relationships, Sales, sales force management, Small-business, sms, support