JUST GOOD BUSINESS
The Strategic Guide to Aligning Corporate Responsibility and Brand
by Kellie McElhaney
Buy Book at Berrett-Koehler Publishers – http://tinyurl.com/6kc3mv
Visit Author at UC Berkeley Website – http://www.haas.berkeley.edu/faculty/mcelhaney.html
Every major company has a corporate strategy based on business objectives and competencies of the firm. Most large companies have at least fragmented CSR initiatives, programs, and focus points, [...]
