Archive for Tv
Business TV – Customers opening your emails everytime Part 4
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While you might be tempted to think that no particular day is a better day to send communications to your customers, the top ecommerce business advice says that there is one day above all others that you should be looking to send out your new communications.
In this, the fourth business TV show in a five part series on effective ways to get people reading your emails, we hear expert advice from Raj Khera, CEO of MailerMailer as he talks about the best day to send your mail out, and why Monday’s continue to be the leading day on which the most emails are opened.
To find out for an email expert just how much more likely someone is to read you mail on a Monday, and when you definitely shouldn’t send mail out, watch this show right now! Hundreds more shows packed with expert advice are available at http://www.yourbusinesschannel.com
Hear about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at http://www.yourbusinesschannel.com/blog.aspx
Duration : 0:1:26
Business TV : get customers opening your emails part 2
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When you’re starting out, the best business advice says that there’s a long way to go to build trust and relationships with your customers. But by asking the right questions and finding out what they want, they are much more likely to be interested in reading — and answering — your communications.
In this, the second business TV show of a five part series on effective ways to get people reading your emails, we hear from Sean Cohen, Director of Client Relations and Development for AWeber Communications, as he reveals the kinds of questions that you should be asking.
To find out what sorts of questions work best, and what the answers can help you to achieve, see this show now and start getting your customers opening your emails every time!
Watch this show right now, or see more shows packed with expert advice at http://www.yourbusinesschannel.com
Hear about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at http://www.yourbusinesschannel.com/blog.aspx
Duration : 0:1:20
Communication Abused
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Do you have any experiences with communication abused by school, family and workplace?
Duration : 0:2:8
Business TV: Penny Power’s rules for being a good blogger
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Hear expert business advice from social networking guru Penny Power, Founder of Ecademy. In this business tv show, she talks about the kind of blog copy that gets views and compels people to comment:
“How do you be a good blogger? I think the best bloggers are the ones who are encouraging other people to share in the blog, that means they’re encouraging people to comment on that blog, creating a discussion, that’s when a 21st century communication is different to a 20th century communication when you read a newspaper you couldn’t comment, when you read a blog you can comment and you can contribute so much to that person.
So if I was writing a blog usually I was thinking I’ve got some expertise around this subject but I would love to hear from other people who share some expertise with everyone else, that’s winning by sharing, that’s gathering information, that’s creating a massive vibration inside the social network of something that’s really interesting.
So lets look at the way that people will surf, I’ll go to the blog page and one of the first things I’ll do, I’ll look for what blogs have got a lot of views where people have looked at them, I’ll look at what blogs have got a lot of comments on them which shows that that’s obviously creating some emotion with other people.
So when you’re blogging you want to be making sure that 1) its interesting to people, 2) that its engaging people and encouraging people to comment and 3) you ultimately want people to think that’s a great person, I’m going to look at their profile and when you look at your profile you’ll get an alert form Ecademy saying so and so has just looked at your profile and then you can create a dialogue with that person or they might even write a testimonial about you. So write a blog that is sharing information, it’s not an advert and its encouraging discussion.
So what would I say is a top blog on Ecademy and this is a very personal choice, people would say that, some people will enjoy reading large articles but for me a really successful blog is one that’s really short, takes about a minute to read, encourages me to comment back and give some thoughts on the subject they’re talking about and really shares a little bit of information that could have an impact on that business person and ultimately is giving me something, is giving me a skill, or a thought for the day that is going to make a difference to the way that I’m conducting my business or the people I’m connecting with.”
See more business news television shows from Penny Power, as he gives his top expert business advice at http://www.yourbusinesschannel.com
Find out more about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at http://www.yourbusinesschannel.com/blog.aspx
Duration : 0:2:40
Making Ideas That “Stick” – Chip Heath
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Complete video at: http://fora.tv/fora/showthread.php?t=610
Stanford University business professor Chip Heath stresses the importance of simplicity to effectively conveying an idea.
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Chip Heath, co-author of “Made to Stick: Why Some Ideas Survive and Others Die,” talks about what makes certain ideas “naturally sticky.”
Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research examines why certain ideas – ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths – survive and prosper in the social marketplace of ideas. These “naturally sticky” ideas spread without external help in the form of marketing dollars, PR istance, or the attention of leaders.
A few years back Chip designed a course, now a popular elective at Stanford, that asked whether it would be possible to use the principles of naturally sticky ideas to design messages that would be more effective. That course, “How to Make Ideas Stick,” has now been taught to hundreds of students including managers, teachers, doctors, journalists, venture capitalists, product designers, and film producers.
Duration : 0:6:35
Business TV : Stefan Tornquist – where is social networking
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See this business tv show in which Stefan Tornquist, Research Director at Marketing Sherpa, explains the differences between he services, and what those differences could mean when it comes to promoting your business:
“I’ve wondered for a long time whether the growth and decline of social networks could potentially happen fairly quickly as sort of the trend changes. As the opportunity to be more creative or less, you know in the case of Facebook vs. MySpace, Facebook can satisfy your personal demands and your business demands whereas MySpace is very much a personal sort of kind of communication and say LinkedIn is very professional.
MySpace is in this nice little middle ground, it’ll be very interesting to see to what extent they can change the dynamic but for marketers the question is probably what do I do about all this, is there anything I can do in the near term that actually makes me some money. Now we already spoke about the possibility of creating ones own social network and that’s got its demands and limitations depending on your type of audience but it also has quite a bit of promise.
The second thing is to simply participate in social networking and that you see a lot of all the time. I live in New York City where just about every bar and restaurant has a MySpace page or is my friend on Facebook and that has, that certainly has an upside while being fairly low demand on the organisation, you know it’s a fairly simple way of connecting with your customers, as long as they say yes, keeping them up to date.
You don’t want to over use that, you certainly don’t want to abuse that relationship but if you engage with them in a light, informative, and publicly funny way that can be quite compelling. Finally the most standard way of dealing with social networks is simply to advertise on them, I mean ultimately that’s how they make their money and that is their value proposition is being able to, in the case of Facebook anyway they’ve recently begun to hint around an Ad network that really uses the content of the page to deliver very targeted marketing.
If you think about your own social profiles think about all the information that’s on there, a smart eurhythmy could really learn a lot about you and if the advertising is targeted a pace it could be very successful.”
See more business news television shows from Stefan Tornquist and more online marketing experts, as they gives their top expert business advice at http://www.yourbusinesschannel.com/section.aspx?section=marketing
Find out more about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at http://www.yourbusinesschannel.com/blog.aspx
Duration : 0:2:56
Business TV: Penny Power’s rules for being a good blogger
Posted by: | CommentsHear expert business advice from social networking guru Penny Power, Founder of Ecademy. In this business tv show, she talks about the kind of blog copy that gets views and compels people to comment:
“How do you be a good blogger? I think the best bloggers are the ones who are encouraging other people to share in the blog, that means they’re encouraging people to comment on that blog, creating a discussion, that’s when a 21st century communication is different to a 20th century communication when you read a newspaper you couldn’t comment, when you read a blog you can comment and you can contribute so much to that person.
So if I was writing a blog usually I was thinking I’ve got some expertise around this subject but I would love to hear from other people who share some expertise with everyone else, that’s winning by sharing, that’s gathering information, that’s creating a massive vibration inside the social network of something that’s really interesting.
So lets look at the way that people will surf, I’ll go to the blog page and one of the first things I’ll do, I’ll look for what blogs have got a lot of views where people have looked at them, I’ll look at what blogs have got a lot of comments on them which shows that that’s obviously creating some emotion with other people.
So when you’re blogging you want to be making sure that 1) its interesting to people, 2) that its engaging people and encouraging people to comment and 3) you ultimately want people to think that’s a great person, I’m going to look at their profile and when you look at your profile you’ll get an alert form Ecademy saying so and so has just looked at your profile and then you can create a dialogue with that person or they might even write a testimonial about you. So write a blog that is sharing information, it’s not an advert and its encouraging discussion.
So what would I say is a top blog on Ecademy and this is a very personal choice, people would say that, some people will enjoy reading large articles but for me a really successful blog is one that’s really short, takes about a minute to read, encourages me to comment back and give some thoughts on the subject they’re talking about and really shares a little bit of information that could have an impact on that business person and ultimately is giving me something, is giving me a skill, or a thought for the day that is going to make a difference to the way that I’m conducting my business or the people I’m connecting with.”
See more business news television shows from Penny Power, as he gives his top expert business advice at http://www.yourbusinesschannel.com
Find out more about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at http://www.yourbusinesschannel.com/blog.aspx
Duration : 0:2:40
Chip Heath – Making Ideas That “Stick”
Posted by: | CommentsComplete video at: http://fora.tv/fora/showthread.php?t=610
Stanford University business professor Chip Heath stresses the importance of simplicity to effectively conveying an idea.
—–
Chip Heath, co-author of “Made to Stick: Why Some Ideas Survive and Others Die,” talks about what makes certain ideas “naturally sticky.”
Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research examines why certain ideas – ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths – survive and prosper in the social marketplace of ideas. These “naturally sticky” ideas spread without external help in the form of marketing dollars, PR istance, or the attention of leaders.
A few years back Chip designed a course, now a popular elective at Stanford, that asked whether it would be possible to use the principles of naturally sticky ideas to design messages that would be more effective. That course, “How to Make Ideas Stick,” has now been taught to hundreds of students including managers, teachers, doctors, journalists, venture capitalists, product designers, and film producers.
Duration : 0:6:35
Business Tips Alexander Pepper says that leaders can be made
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In this business tv show, Alexander Pepper, Partner at PricewaterhouseCoopers tells us that leadership can be taught, and in doing so, many leaders are made: “I’m sure that honing you leadership skills can have an impact on your business. I also believe very passionately that there’s a lot of leadership skills can be taught so some leaders are born but an awful lot of leaders are made and have helped to make themselves by learning the tools of leadership. I think that’s very clear, that’s …
Duration : 0:4:59
Our Workplace: Employment challenges in the Middle East
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Veteran Middle East diplomat Nada al Nashif was recently appointed ILO Regional Director for the Arab States. ILO Communication Director, Zohreh Tabatabai, talks to her about misconceptions about the region, employment challenges for Arab youth, surviving the 2003 bombing of the UN headquarters in Baghdad and her hope for the future of the Middle East.
Duration : 0:9:47